Building an Automated win-win Negotiation Process Model

This paper builds an automated negotiation process model for integrative negotiations. The defines and automates the necessary phases activities along with approach principles to create win-win outcomes that mutually satisfy negotiating parties. However, realize this objective, literature theories are reviewed determine relevant negotiations help develop form basis of model. After investigation, it became evident three main theories, which Decision Theory, Rational Choice Theory Mutual Gains contribute building by setting its components. is composed five several sub-phases. theory mutual gains provides robust through phases, rational choice ensures they implemented in a fair, objective manner come up satisfying solution. Hence, processes when designed based on serves approaches could lead outcomes. foundation contributes designing structuring principles. It develops field integrating automation